Coca-Cola partners with Zepto for ‘return and recycle’ initiative

Coca-Cola India has partnered with Zepto to launch its ‘return and recycle’ initiative for PET bottles. As per the company, the initiative seeks to establish an organised process for collecting PET bottles with 100% traceability, to ensure effective plastic waste management. Through this collaboration, Coca-Cola India seeks to ‘collect back’ empty PET bottles of any brand from consumers, it claimed.

According to the company, the initiative is an extension of the company’s global goal of making a ‘world without waste’. It claimed that consumers can access the ‘Return PET Bottles’ feature on the Zepto app, where they can opt to return up to four empty PET bottles across any brand. The bottles will then be collected by Zepto riders during delivery, it added. Additionally, the company marked that the initiative has been launched in select locations in Mumbai and will further be scaled to other markets in India soon.

Disclaimer: This article is taken from a press release issued by Coca-Cola India