Aafrin Kidwai 
Recykal, a digital technology company focussing on waste management, announced a partnership with United Nations Development Programme (UNDP) and Hindustan Coca-Cola Beverages Pvt Ltd (HCCB) for Project Prithvi, a joint initiative for developing sustainable plastic waste management practices in the country.
As part of this partnership, Recykal will leverage its cloud applications, mobile applications to raise consumer awareness on segregation and recycling. It will enable collection, channelization of plastic waste from schools, colleges, corporates, RWAs, and bulk generators to connect with recyclers closing the loop of the recycling ecosystem. The initiative will also focus on informal sector inclusion activities like providing soft skills training, opening of bank accounts, enabling digital transactions for waste pickers and aggregators.
The programme aims to collect over 5,000 metric tons of recyclable and non-recyclable plastic waste over the next 12 months and channelize them to registered recyclers and co-processors, reports The Siasat Daily.
